franchising Archives - IREF Europe https://en.irefeurope.org/tag/franchising/ Independent research and policy analysis on fiscal, monetary, and regulatory issues in Europe Sun, 23 Jan 2022 17:35:11 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.1 https://en.irefeurope.org/wp-content/uploads/sites/3/2026/04/IREF-LinkedIn-Profile-DarkBlue-scaled.png franchising Archives - IREF Europe https://en.irefeurope.org/tag/franchising/ 32 32 IKEA: low-cost, high-end and big bucks https://en.irefeurope.org/publications/online-articles/article/ikea-low-cost-high-end-and-big-bucks/?utm_source=rss&utm_medium=rss&utm_campaign=ikea-low-cost-high-end-and-big-bucks https://en.irefeurope.org/publications/online-articles/article/ikea-low-cost-high-end-and-big-bucks/#respond Thu, 31 Jan 2013 16:05:09 +0000 https://en.irefeurope.org/publications/online-articles/ikea-low-cost-high-end-and-big-bucks/ By Jacob Arfwedson

For global capitalism to reach optimal eclosion, there are several basic conditions:

- free trade: companies are allowed to sell wherever they sense a profitable opportunity;

- the tech revolution: production may take place anywhere, whereas selling may be done thousands of miles from the point of production;

- open communications: without a reasonably modern infrastructure – including telecoms, ports, airports etc – the network effects known as globalisation will not pay off;

- protection of intellectual property rights: platform companies like IKEA, Wal-Mart or Dell would be worthless without this provision;

- the right to be wrong, i.e. the right to fail which is inherent in and necessary to any entrepreneurial activity.

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